Where it All Began...
Hey Mama didn’t begin as a business. It began as a moment of raw truth, one that countless mothers know all too well. Postpartum was supposed to be a celebration of new life. But for me, it became the most isolating chapter of my motherhood journey. Not because of the sleepless nights or the endless diaper changes but because while trying to give my baby the best of me, I no longer felt like the best version of myself. I was healing, yes. But I was also unraveling. And no one around me seemed to talk about it. No one prepares you for how deeply a mother needs support after giving birth — not just physically, but emotionally, mentally, and spiritually. You’re expected to bounce back, and to glow like your old self, and in all of this you’re left quietly wondering… where did I go?
That’s where Hey Mama was born — not in a boardroom, but in the quiet, aching space between survival and selfhood. It started with healing. Then it became a promise. A promise to build a space where mothers are held, seen, and reminded of their power. We’re here so you don’t just survive postpartum. You rise through it. You reconnect with your strength. You feel beautiful in a body that just did something miraculous. You feel like you may be even stronger than ever before. Every balm, every tea, every soothing formula we create is a love letter to that journey. Made with organic ingredients. Backed by experts. Crafted with care. Because the woman who gives so much deserves to receive just as deeply.
Our mission is to create a safe space where mothers feel seen, nurtured, and celebrated. We believe postpartum deserves more than silence—it deserves softness, strength, and support. Whether it’s physical recovery or emotional healing, we’re here to remind every mother that she’s not invisible. We honor the messy, magical transformation that motherhood brings, and we exist to hold space for it. Because postpartum is not an end—it’s a new beginning. And every beginning deserves tenderness, care, and love that lasts beyond the first few weeks. We’re not just here to sell a product—we’re building a movement of maternal care that actually cares.
We envision a world where mothers are as deeply cared for as the babies they nurture. A world where the aches, tears, and quiet triumphs of motherhood are acknowledged and supported. A world where every woman is reminded she matters, especially when the world stops checking in after the baby arrives. At Hey Mama, we dream of rewriting the postpartum narrative—one that honors the mother just as much as the child. Our vision is to create a future where healing is holistic, motherhood is honored without shame, and no woman feels alone in her journey. We are not just a brand—we are a companion, a voice, and a revolution for mothers everywhere. Because when mothers thrive, the whole world rises with them.
Faces Behind the Brand
Aymen Saleem — Co-Founder
From the Ivy League halls of The Wharton School at the University of Pennsylvania to the high-stakes world of investment banking at J.P. Morgan in New York, Aymen Saleem’s journey has always been driven by excellence, purpose, and impact. With a double major in Finance and Strategic Management, she went on to advise top ministries and government leaders across the Middle East as a strategy consultant at McKinsey & Company in Dubai — shaping national policies across sectors. But for Aymen, success has never been one-dimensional. With a deep desire to connect, express, and create change, she stepped into the world of media — becoming a voice for real stories and honest conversations. That same drive to lead with authenticity is what inspired her next chapter. After becoming a mother, Aymen experienced firsthand the unspoken gaps in postpartum care — the emotional, physical, and mental load that so often goes unsupported. And just like that, purpose found its next direction. Hey Mama was born out of this lived experience. Backed by business expertise, guided by empathy, and built with intention, Hey Mama is Aymen’s commitment to helping mothers feel seen, supported, and truly cared for. This is more than a brand — it’s a movement to honour motherhood with the depth and dignity it deserves.
Rameen Zeeshan — Co-Founder
Rameen’s path flows from a world-class education to the real-world challenges of entrepreneurship. With two thriving brands under her wing, she’s proof that strategy and soul can grow side by side. A proud alumna of LSE, she holds a degree in Marketing and Media with a specialization in Brand Building and Consumer Behavioral Psychology. Her entrepreneurial journey started young—and hasn’t slowed down since. With over five years of experience in digital content strategy and brand building, Rameen has shaped the voice of over 4,000 products—many of them crafted for real people, real needs, and real moments, just like Hey Mama. Her work blends data-backed strategy with emotional intelligence, turning deep empathy into powerful, conversion-driven storytelling that speaks to the heart while moving the needle. Rameen is the heart behind Hey Mama’s mission—to make every mother feel seen, supported, and celebrated.